Jelena Drobac Ideashop » Sirana de Beograd

Sirana de Beograd

Client: Decus, Beograd (2016/17)

ENG -> Naming, logo, signage and store design as well as branding of a cheese shop at Belgrade hip Kalenić market. Name is a word play in Serbian od Sirana (as a cheese maker) de Beograd (of Belgrade) and similarly sounding Cyrano de Bergerac, French literature figure with a prominent nose. That why the logo has a very abstract portrait of him. Store combines handmade wooden objects with local humor and products.

SRP -> Osmišljavanje imena, dizajn znaka, oznaka i same radnje kao i brendiranje prodavnice sira na mondenskoj renoviranoj Kalenić pijaci. Naziv je igra reči u zvučnoj sličnosti Sirana de Beogradkoja prodaje samo lokalne sireve i malečne proizvode i francuskog književnog lika izraženog nosa Sirana de Beržeraka. Zato i na samom znaku stoji sveden lik velikog nosa. U samoj radnji smo kombinovali posebno rađene drvene objekte sa lokalnim humorom i proizvodima

 



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