Jelena Drobac Ideashop » Certo

Certo

Client: Certo, SRB (2008-2010)

Featured: Identity no 14 (Russia) || Grifon 2010 (Serbia) || Znakovito TRI (Serbia)

ENG->Trademark, branding and complete identity for a chain of small stores, that are supposed to be like a local grocery, contrary to impersonal supermarkets. That`s why the trademark has a stylized smiling, friendly face. The whole identity is done in one color, with large type and simplified drawings. Later, a chain of subbrand Certo Bakery was developed.

SRP-> Robna marka, brendiranje i celokupni korporativni identitet za lanac maloprodajnih objekata koji bi trebalo da budu poput male lokalne bakalnice a protivteža bezličnim supermarketima. Stoga je znak stilizovano nasmejano lice. Ceo identitet je rađen u jednoj boji, sa krupnom tipografijom i pojednostavljenim crtežima. Kasnije, razvijen je i podbrend Certo Pekara.



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